In today’s age, email marketing is very cost effective and time efficient. However it should be fully noted it is not the greatest return. Often times target readers will delete the message or it may go to their spam box entirely depending on there email settings.
We using a list of real estate agents or a list of insurance agents it could be very beneficial to simply pick up the phone and introduce yourself before emailing them. This may sound tedious, but would you rather make 50 phone calls and establish a relationship, or send out 5,000 emails to agents hoping they respond to you?
The alternative would be to email them and then give a follow up phone call.
Another key element of planning when using a list of real estate agents or insurance agents to keep your messages short and straight to the point. Agents do not need sales pitch.
Lastly, make sure you can bring value to the agents business.