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Cold calling (Phone Marketing) and email marketing are two methods of making primary contact with the prospect you don’t know and who haven’t asked to be contacted to pitch them a product or service. Phone marketing and email marketing are the types of outbound marketing strategies that are used to lead generation and lead conversion by most of the companies.
Cold Calling – Cold calling is a telemarketing technique where the telemarketers have to cross a number of stages in order to acquire and build up the relationship with the customers.. Sales representatives attempt unsolicited calls to acquire new customers, introduce their products or services or qualify sales leads. Telemarketers should research prospects and plan their calls to overcome some of their problems. . Marketers have to carry out the research regarding the prospects and then accordingly plan their calls that include the description of products or services. The success of the call depends on the effectiveness of the caller Many marketing expert says, “Quit Cold Calling. It Is A Waste Of Time” However, Phone marketing is still effective for many types of business models specially working with B2C industry.
Facts about Cold Calling ( Phone Marketing )
• 91% of the time, cold calling doesn’t work (source: Harvard Business Review)
• 90% of C-suite executive say they never respond to cold calls or email blasts (Source: Harvard Business Review)
• 8% of salespeople get 80% of sales (Source: The Marketing Donut)
• Only 5% of business lead phone calls lead to a sale (source: DSWA)
• Only 2% of cold calls result in an appointment (source: Leap Job)
• Less than 1% of cold calls lead to a sale (source: DSWA)
Email Marketing – Email marketing is a direct marketing or an outbound marketing technique that play a crucial role in any lead-management process. Marketers and Sales Executives send emails that include simple text messages with incorporate graphics and links to websites. Email marketers send mailers and newsletters to get a response in the form of a reply or a click-through to the website. Like cold calls, primary emails may be unsolicited. Email marketing is very useful in the sales and marketing for lead generation and lead conversion. The most important thing is to find out the types of message that we want to send, and then according to our requirement, select the email marketing platform. It is a direct technique where different marketers send emails to the people that include text, images, graphics, multimedia content and various links to the online content. Also, it must clearly indicate who you are, what the promotions are and any conditions. Depending upon the response, marketers can adopt different follow up emails in order to provide the accurate information.